Dr. Surabhi Singh holds a PhD in Digital Marketing and Consumer Behaviour from Aligarh Muslim University in India. She has a strong academic background, with two master’s degrees and two postgraduate diplomas. In addition, she has acquired international certifications in Digital Marketing, Neuromarketing, and Marketing Analytics. With 24 years of experience in academic and industry administration, she currently holds the position of Professor of Marketing and head of the International Relations Centre at GLBIMR Greater Noida. She also serves as an associate editor of the GLBIMR journal Optimization.Dr. Singh's academic interests span various aspects of Marketing, analytics, emerging technologies, and Strategy.She has also been a global speaker at renowned platforms such as TEDx, Delhi University, Rama University, TMU, AIMA, ISTD, NIESBUD, NCHMCT, AICTE funded workshop , Krirk University, and Urban Infra Summit.