With over 28 years of experience in the industry and academia, Dr. Dibyendu Choudhury is a faculty member of enterprise management at the National Institute for Micro, Small and Medium Enterprises (NI-MSME), a premier institution under the Ministry of MSME, Govt. of India. He teaches, guides, and mentors national and international executives on various aspects of marketing management, digital enterprise management, digital marketing analytics, and entrepreneurship development. He also participates in the design and delivery of management development programs and courses for the SME sector. Dr. Choudhury's unique approach to management education is based on his deep understanding of Indian mythologies and their relevance to modern business challenges. He holds a PhD in consumer behavior and has published numerous research papers on topics such as customer relationship management, consumer behavior, and e-business. He has also authored several novels that blend ancient narratives with contemporary issues. He is passionate about empowering individuals and organizations with knowledge and inspiration to excel in their careers and make a positive impact on society.