At the helm of Viacom18's Gujarati Business Unit, my strategic leadership has been pivotal in propelling two TV channels to the forefront of the regional market. Leveraging my expertise in content and market dynamics, our team has secured Colors Gujarati Cinema's position as a top-rated channel, contributing to one of the highest EBITDA percentages year-over-year within the company. My role encompasses a comprehensive suite of responsibilities, from content curation and brand management to marketing and overall business operations. The substantial results we have achieved are a testament to a forward-thinking approach, where decisions are grounded in deep market understanding and a relentless drive to innovate within the entertainment and content production ecosystem.