With over 1.5 years as an Assistant Professor at IMT Ghaziabad, contributions focus on teaching critical courses like Marketing Management and Integrated Marketing Communication while fostering analytical thinking among over 250 students. Leveraging a PhD in Marketing from IIM Indore, research explores referral marketing, loyalty programs, and consumer behavior dynamics, bridging academic insights with actionable strategies. Current work emphasizes collaborative research in marketing phenomena, including resource allocation perceptions and referral reward structures, inspired by a deeply rooted interest in consumer decision-making. A commitment to academic rigor, impactful teaching, and advancing knowledge in marketing.