I've always been interested in how a business works and why it believes what it believes. Whether it’s a system, a team, or a zero-to-one idea, I’m happiest deep in the problem, figuring things out and making them work. At Bain, I work on growth and commercial strategy for businesses across Europe, the US and Asia from pricing and promotions to assortment and M&A. I enjoy taking fuzzy questions, finding what everyone stopped questioning, and turning the answer into something that actually moves the P&L. I trained as an engineer, so I still like building the models and tools behind the answer. Before Bain, I worked on GenAI at Teleperformance and co-built a robotics venture where pricing things badly taught me more about customers than most frameworks ever could. Strategy, GTM, customer, or something entirely new, I’m drawn to problems with gaps to fill, where finding the answer and making it work matter equally. I like building from scratch and simplifying what’s become unnecessarily complicated. Outside work: I like exploring new cities, conversations with people building interesting things, and ideas I keep meaning to write about.