Brand Building Masterclass | Sat with Divyangna

Over the last 11 years, I’ve worked closely with founders, marketers and brand teams across different stages of building and growing brands.

One thing I’ve noticed repeatedly is that people want to build brands that are meaningful, differentiated and genuinely cared about by their audiences, but often struggle with the question:

“Where do I actually start?”

There is a lot of information around brand strategy, positioning, content and social media, but understanding what each of these means and knowing how to apply them to your own brand are two very different things.

This masterclass is designed to help you bridge that gap.

Who is this for?

This is for you if:

• You’re a founder building a new brand and want to get the foundations right from the beginning.
• You’re an existing founder who feels your brand has grown organically but needs more clarity and structure.
• You’re a marketer or part of a brand team and want to strengthen your understanding of brand-building fundamentals.
• You’re working on a brand but find yourself jumping straight into social media, content or campaigns without a clear strategic foundation.
• You know your brand needs stronger positioning and communication, but aren’t sure what the first few steps should be.
• You have a lot of ideas about your brand but need a framework to organise your thinking and turn those ideas into a clear direction.

You do not need to have a background in branding or strategy to join.

What will we cover?

01. Brand Positioning: Understanding what positioning really means, why it matters and how to start defining a distinctive position for your brand.

02. Brand Strategy: Breaking down the key elements of a brand strategy and understanding how to approach them when building your own brand.

03. Consumer & Brand Insights: Learning how to identify and use meaningful insights to make stronger brand and communication decisions.

04. Content Strategy: Understanding what your brand needs to communicate and how to create a content direction that is rooted in your brand strategy.

05. Social Media Strategy: Understanding the difference between brand strategy and social media strategy, and how the two should work together.

06. Social Content Pillars: Building clear content pillars that give your brand consistency while still allowing room for creativity and relevance.

07. Brand Building Frameworks: Most importantly, through the workshop you will get frameworks to help you figure how to build the brand you envision.

You will also get:

A FREE 1:1 Brand Consultation!

After the masterclass, you’ll also get a personal 1:1 consultation call in the following week. This is your opportunity to take the frameworks from the session and apply them to your actual brand.

Please note: There are only 10 spots in a single cohort.

Every meaningful brand starts with clarity. Let’s build yours :)