
In 2026, Meta's algorithm uses your creative as the targeting. Not your audiences, not your interest stacks - your creative. Which is why most ROAS problems are creative problems wearing a targeting costume.
I grew 186k followers in 10 months organically, with zero ad budget. I know what makes people stop, watch, and act - and I can see in minutes why your paid creative isn't doing it.
If any of this is you:
- ROAS dropped and nobody can tell you if it's real or just reporting noise
- The ads that worked six months ago quietly died
- You're feeding budget into the same 3-5 creatives and returns keep shrinking
- Your agency sends reports, not answers
This is a working session, not a pitch:
- Audit of your ad account: creative fatigue, tracking gaps, where the budget is actually leaking
- What your creative is telling the algorithm - and what it should say instead
- A testing framework your team can run without me
For: D2C brands and founders running their own Meta spend
Not for: anyone looking for an agency to run their ads