Looking where no one looks. Seeing what no one sees. I've spent over 12 years in the world of advertising and design - working with brands of all shapes and sizes from MNCs to Family-run organizations to Founder-led startups. In this time, I have worked with brands to shape their storytelling, leveraging my skills in market research, brand strategy, design strategy and writing. I have conducted workshops for leadership teams to arrive at strategy outcomes. Moving forward as an independent consultant, I'm keen on working with brands and founders doing meaningful projects I have a personal interest in, and can add meaning to.