A passionate marketer with hands-on experience of brand marketing, Diptimaya currently manages a strategic charter of brand marketing. He is responsible for strategization of marketing campaigns from creative and media standpoints - including building concepts with strong consumer insights and benefits, creative appreciation, and media amplification plan to achieve a marketing objective. In the past, he has been involved in conceptualising brand solutions, building media plans, advising on creative line of thought, and overseeing execution of ad campaigns covering objectives across all stages of the customer funnel, for some of the most renowned consumer brands in India.