Started off as an Analyst at Goldman Sachs, moved to the founding team of Unacademy and worked on Retention and Customer Success, Branding and Content. Moved to the early team at CRED where I on Content, Product marketing, and PR while building the overall brand. Worked in the founding team at Basis, where I built and scaled the Content and Growth verticals. Worked with the Product team to build and launch the subscription product, and helped scale community. I later moved to Defy (formerly Walrus), which is a Y Combinator-backed startup as one of the earliest team members. Here I built the brand presence through social media, blog articles, PR, brand collaborations and built the initial branding team. I have also worked as a consultant with Y Combinator-backed startups based in the US like Gauss Money and Ngrow.ai and mentored an AI-cooking robot called Nosh. After spending a considerable time building some of the most brilliant startups, I decided to take the plunge into co-founding Blursday.wtf, that is building branding automation tools for startups. Our first product is Review Raven, an AI design review plugin for Figma. We are incubated at IIM-B NSRCEL. https://www.figma.com/community/plugin/1358848983645897435/review-raven-by-blursday I am a C1-level French speaker, a pet parent to 5 rescued dogs and 3 cats (some of which require intensive care), and proud little terrace garden mom, a crochet artist, a trained Carnatic singer. I am always up for a quick chat over coffee, or a good ol' game of chess. Feel free to hit me up at dipika@blursday.wtf