I am a results-driven Marketing and Brand Management professional with over 10 years of experience in the Personal Care sector across both UK and India markets, specializing in building iconic brands, leading new product development from concept to launch, and accelerating growth through data-driven ecommerce strategies. I have been trained in Digital Marketing and Artificial Intelligence at the London Business School - and have a Masters in Business Management (MBA) and a Bachelors in Engineering (B. Tech.) My core expertise include: Brand Management & Strategy: Developing long-term brand plans, positioning, and marketing mix strategy (ATL & BTL). New Product Development (NPD): Leading the entire NPD lifecycle: ideation, concept testing, formulation, packaging, launch, and post-launch analysis. Ecommerce & Digital Marketing: Orchestrating digital campaigns and managing marketplace performance (Amazon). P&L Management: Owning full profit & loss responsibility, driving profitability through strategic pricing and cost optimization.