Who this is for: Founders and marketers dealing with high CAC, funnel drop-offs, or growth that looks busy but isn’t compounding. Who this is not for: People looking for generic advice, free audits, or channel-specific hacks. From building performance engines at Angel One and BrightCHAMPS to leading brand growth at MakeMyTrip and TenderCuts, I’ve seen what truly scales—systems, not spend. Today, I work as a Fractional CMO and growth advisor helping early- and mid-stage founders fix high CAC, plug funnel leaks, and structure their marketing for speed and sustainability. Over the past few years, I’ve guided 50+ brands (including McCaffeine, Kissht, and Bower School, ShopDeck) and mentored 100+ marketers—helping them move from channel-led execution to data-first, outcome-driven growth.