ABM Strategy Session

Account-Based Marketing done right is one of the highest ROI plays in B2B SaaS - but most teams do it wrong.

I've run ABM across multiple SaaS companies targeting global markets. In this session, I'll help you build or fix your ABM motion from the ground up.

What we'll cover:

• Building your Ideal Customer Profile & target account list
• Personalisation strategy across LinkedIn, email & content
• Aligning marketing and sales for ABM execution
• Metrics to track and optimise your ABM campaigns

Good for:

• B2B SaaS companies with ACV above $5000
• Marketing teams that have tried ABM but aren't seeing results
• Founders moving from broad demand gen to targeted account pursuit