Currently building the Electronics category at Meesho, changing the way Bharat shops online. Responsible for order contribution, pricing, selection assortment, sourcing, merchandising, discovery and end-to-end strategic decision-making and execution for the category. Prior to this, worked as Assistant Manager, Business Development in the BabyCare category at Flipkart, managing and aggressively growing strategic and top brands for the category. After completing graduation in Electrical Engineering from IIT Ropar, discovered passion for growing brands on eCommerce platforms at Flipkart. Have a proven track record of aggressively scaling my portfolio of brands as the fastest growing brands for the category by solving for in stock, catalog, customer experience, better selection, pricing, faster delivery times and merch/search initiatives.