Real Estate - Strategy [Google Ads + Meta Ads] IND
1. Channels
A strategic overview of the key marketing channels Google, Meta, and supporting platforms designed to maximize luxury buyer reach and drive high-quality enquiries.
2. Plan for Growth
A step-by-step roadmap outlining how to scale your luxury real estate marketing efforts, increase lead flow, and build a sustainable long-term pipeline of premium clients.
3. How to Win
Core principles and winning frameworks that top-performing agents use to attract, nurture, and convert high-value luxury property buyers consistently.
4. Keyword 1 Page View
A detailed breakdown of primary, high-intent keywords that capture serious buyers searching for luxury properties, ensuring your ads appear in premium search placements.
5. Sample - Keywords
A curated list of sample keywords tailored for luxury real estate, including high-intent, location-specific, and high-net-worth buyer search terms.
6. Google Search Campaign
A complete Google Search campaign structure featuring ad groups, keyword match types, bidding strategies, and optimization practices specifically for luxury markets.
7. Established - Location Keywords
Targeted keyword clusters built around established luxury locations to improve relevance, attract affluent buyers, and strengthen local market authority.
8. Demand Gen Requirements
Essential creative, technical, and audience inputs needed to run high-performing Demand Gen campaigns for luxury property promotions.
9. Meta Campaign
An advanced Meta campaign setup including objective selection, funnel design, ad formats, creative direction, and segmentation for premium lead generation.
10. Meta Fresh Audience
A refined list of high-potential audience sets for Meta including interest, behavior, and custom data segments to consistently bring in new luxury buyers.
11. Meta Ad Requirements
A detailed checklist of ad creative specifications, copy guidelines, visual standards, and compliance requirements to ensure your Meta ads perform at the highest level.