Scaling PROFITS not just ROAS

This ebook is based on real ad campaigns of our high ticket D2C clients & EDTECH brands who are actively spending in the range of Rs. 30,00,000 ($36,000) to upto Rs. 60,00,000 ($72,000) every month in Meta ads.

Few clients hire us as consultant & few as full time performance marketing agency.

The purpose of writing this ebook is to help you navigate the everchanging world Meta ads with a heavy focus on NC-CPA (new customer cost per acquisition), AOV (average order value), CLTV (customer lifetime value), NC-ROAS (new customer return on ad spend) & Profitability vs. just ROAS (blended ROAS which Meta shows) screenshots of some so called Instagram gurus who are clueless about the right KPIs.

Finding trusted practical insights is almost next to impossible on Instagram especially from the ones who are only sharing the ROAS screenshots.

That’s why my team & I, have put our heads together to deliver the REAL BUSINESS KPI based Meta ads scaling right to your screen.

Saving you the time of finding advice you can truly depend on.

After all, your livelihood depends on it.

As the age old cliche goes, knowledge is power.

I believe practicality on the knowledge you acquire is super power.

Which is exactly why this ebook aims to combine knowledge from all facets of the advanced data analysis spectrum when it comes to Meta ads, revealing what’s behind the curtain and allowing you to explore the real & practical ‘top secret’ Meta ads scaling + retention marketing growth strategies based on deep data analysis using AI based analytics tools.

All with the primary objective of enriching your D2C and/or EDTECH business with actionable insights that will propel you through 2024, to 2025 and beyond.

This ebook will give the 100% real & practical performance marketing mindset which will never have the mental stress of increasing your ROAS number month on month.

You will start focusing more towards contribution margin, net income %, NC-CPA, True AOV, CLTV etc.

Thank you for reading & implementing!