Hemant Kumar

📅 Duration: 2–3 weeks of execution

1. Competitor Identification & Benchmarking

• Select 5–7 top competitors in your niche (organic + SERP + industry leaders).
• Benchmark domain authority, traffic sources, backlink profile, and content strategy.
• Identify direct vs indirect competitors for a full market view.

2. Keyword Gap Analysis

• Use SEMrush/Ahrefs/GSC mapping to compare competitor ranking keywords vs your website.
• Identify high-volume, low-competition keywords competitors are winning on.
• Highlight content gaps where competitors rank and you don’t.
• Find keyword cannibalization issues and overlapping SERP targets.

3. Content Gap Analysis

• Audit competitor blogs, landing pages, and resource hubs.
• Identify missing pillar topics + subtopics in your strategy.
• Evaluate content formats competitors use (guides, videos, FAQs, case studies).
• Spot Discover/featured snippet opportunities that competitors dominate.

4. Backlink & Authority Gap

• Analyze competitor backlink profiles (DR, referring domains, anchor text).
• Identify authoritative sites linking to competitors but not to you.
• Find PR and guest posting opportunities in your industry.
• Suggest link-building campaigns to close the authority gap.

5. Technical & UX Gap

• Compare page speed, Core Web Vitals, and mobile-friendliness vs competitors.
• Evaluate site structure, navigation, and internal linking flow.
• Spot UX elements competitors use better (sticky CTAs, comparison tables, calculators).

6. Execution Roadmap

• Priority-based 90-day action plan to close identified gaps.
• Suggested topic clusters + keyword targeting order.
• Content refresh & backlink acquisition strategy.
• Monitoring plan with quarterly competitor re-checks.

Deliverables You Get:

• Competitor gap analysis report (30–40 pages).
• Keyword gap map with traffic potential.
• Content opportunities sheet (clustered by priority).
• Backlink gap sheet with outreach targets.
• 90-day execution roadmap.
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