I didn't follow the "right" career path. I built my own. Fashion design → French teaching → Corporate marketing → Founder. Looks chaotic on paper. But every switch taught me something the previous one couldn't. Design gave me creativity. Teaching gave me clarity. Marketing gave me strategy. Today I run Digital UpGrowth and my entire focus is on two things that will define who gets seen in the next decade: Personal Branding because founders build great things and stay invisible. I change that. GEO (Generative Engine Optimization) because your ideal client isn't just Googling you anymore. They're asking ChatGPT, Gemini, and Perplexity. If AI doesn't mention you, you don't exist to a growing chunk of your market. Who are these sessions for? Founders & Entrepreneurs — You've built something real. Now let's make sure the right people, human and AI, know your name. Coaches & Consultants — Tired of cold outreach? A strong personal brand makes clients come to you. Let's build that. Corporate Professionals — Ready for your next big move? Your personal brand should be working for you before you even send that first email. Creators — You're already creating. Let's make sure your content is building a brand, not just impressions. I've helped clients go from invisible to being the first name that comes up in conversations, on LinkedIn, and now in AI search results too. If you want a brand that works whether a human or an AI is doing the searching, you're in the right place.