Digital Marketing Professional with over 9+ years of experience in Data-Driven Marketing, Growth & Strong track record of turning around businesses and delivering Pnl, revenue & equity goals via consumer-focused marketing interventions. Diverse experience in managing global & local brands, leader & challenger brands, premium & value brands, imagery marketing & USP marketing and nurturing platform innovations. Extensive hands on experience in Advertising, Marketing Analytics, User Growth & Retention, Marketing Strategy, Consumer Behavior, Campaign Management, Brand Media Management & Advertising, Strategy Development with PnL responsibility. Strong passion for creating high performance teams Elaborated Work Areas & Key Responsibilities: - Leadership, Strategy, Budget Segmentation & Allocation, Growth & Execution - Ad Campaign Management on Facebook, Google AdWords, Bing, LinkedIn & Display Network Sites, DV360 etc.) - Affiliate Marketing, Alliances & Partnerships (with 100+ Partners resulting in 20% of the overall revenue, working with all major internet inventories like samsung, mobile browsers, display networks) - Analytics & Reporting - App Install & App Engagement - New customer acquisition & retention - Agency Management - Team Hiring, Management Skills/Expertise: • Search Engine Marketing (Advertising) – Google, Yahoo, Bing, Facebook (beta) • Display Advertising – Google, Facebook, Twitter, LinkendIn, DBM etc. • Video Advertising – YouTube, Facebook, DV360 etc. • Shopping Campaigns – Google, Bing, Instagram • Mobile Marketing (App Install) – UAC, Google, Facebook, Mobile Browsers like UC, OPPO, Vivo, Xiaomi, Ad Networks • Web/App Analytics – Google Analytics, Appsflyer, Mixpanel, Firebase, Omniture, Singular(Apsalar), Tableau • Media Buying – YouTube Mastheads, Top Publishers • Setting up digital marketing strategy from scratch • International Markets