A designer at heart, I have chosen to pursue User Experience / Product Design. In my opinion, design is not just about aesthetics but about innovation that simplifies and creates experiences which can improve the lives of people. Captivated by great design in all forms, I am passionate about bringin design to all facets of my life. My professional aim is to help the organisation differentiate themselves from the crowd by delivering beautiful, engaging user experiences that provide exceptional customer value, while being profitable; thereby creating a ‘WOW’ factor. I am experienced in multi-disciplinary fields like advertising, automotive, graphics, UI/UX which I believe lends me an edge as I can effectively combine my innate creativity and unique perspective to produce something that can radically change the product.