I'm Dheeraj Singh — a marketing professional with 10+ years of experience spanning publishing, B2C, and B2B SaaS. I spent my first 5 years in the publishing , sharpening my storytelling, content strategy, and audience growth skills across editorial and brand-driven environments. That foundation gave me a deep understanding of what makes content actually connect with people. Over the last 5+ years, I've moved into SaaS — working across GTM strategy, product marketing, and AI-powered content. I've led marketing initiatives at fast-growing SaaS companies including Wati (Sequoia-backed), where I drove product positioning, messaging, and growth campaigns for AI products. What I help with: • GTM strategy & product launches • Product marketing — positioning, messaging & ICP definition • Content strategy & LinkedIn growth • AI marketing tools & workflows • B2B & B2C SaaS demand generation I've grown LinkedIn communities organically 8.5X and consulted for multiple SaaS and health-tech startups. Whether you're launching a product, refining your positioning, or building a content engine — let's connect.