Signal Discovery: Find the Trigger Before Outreach

In this session, we identify the specific events in a target company that indicate a buying window is open — a leadership change, a funding event, a job posting that reveals an internal pain, a competitive pressure they can no longer ignore. Then we work out where each signal is findable and how long the window stays open after it fires.

You leave with: Three to five signal triggers specific to your ICP, where to find them, and the timing logic for each — how long after the signal fires is the right time to reach out.