15 years of experience in marketing research and business consulting in India - business development, research design, project management, client servicing, P&L. Core Capabilities (+) +Marketing Research (Consumer, B2B, Industrial, Public) • Qualitative, Quantitative, CSAT, B2B • Trend Spotting – Demographics, Market & Cultural • Market Sizing and Feasibility • Competition and Competitive Landscape +Start-Ups, P&L Management +Business Consulting - India Market Entry, Foreign Investments • India Entry Studies and Business Plan (Market Sizing & Feasibility) • Partner / Distributor / Customer Identification & Implementation • Market Development, Customer Identification • Competitive Landscape • Government and Foreign Trade Regulations and Duties • Company Formation, Registrations, Payroll and Taxation • Location Analysis Industry Categories • Automotive and Transportation • Consumer Durables • Chemicals • Dairy • Engineering • Exhibitions • Financial Services – Banks, Financial Investment Institution, Insurance • FMCG and Food Products • Healthcare and Pharmaceuticals • Hospitality • IT, E-Commerce • Machinery and Precision Tools • Retail • Telecom- mobile handsets, concepts, broadband wireless • Textiles • Travel and Tourism Engagement Categories • “Go-To” Market Strategy • Automobile Clinics • Brand Equity, Advertising Research • Business and Functional Analysis • Customer and Employee Satisfaction Survey • Ethnography Studies • Market Feasibility and Opportunity Assessment • Market Segmentation, New Product Development and Concept Testing Methodologies - Primary, Secondary • F2F, Online, CATI, WebCATI, CAWI, CAPI • FGD, IDI, In home, Life Portrait, Day in Life, Online (blogs/communities) • Clinics • Retail Environment Mapping, Mystery Shopping • Expert Interactions (Policy Makers, Key Opinion Leaders, Stakeholders)