A marketing professional and entrepreneur with over 15 years of experience, co-founder of Ginger Media Group, and Editor in Chief at Icons Behind Brands. My work centers on building impactful brand narratives, fostering industry knowledge, and guiding the next generation through hands-on mentorship. Since founding GingerCup in 2015, I’ve led Ginger Media Group to serve 150+ clients and complete 175+ projects, creating meaningful campaigns and connections. With a background in human resources, I bring a deep understanding of people and their potential. I stay involved with students, offering career counseling, guest lectures, and placement support to bridge industry and education. Beyond my work, I contribute to the start-up ecosystem through programs like Head Start - Women Entrepreneurs (WE), the Global Start-up Leadership Program (SLP), the IIM-B NSRCEL GS10K Program, and the ISB Mohali GS Ambassador Program. On the personal side, I am a fitness enthusiast and daily meditator, passionate about physical fitness, mental well-being, and exploring the mind’s potential. I volunteer for related projects and have completed two 100-kilometer Oxfam walks, finishing in 29 and 24 hours.