Having spent 14 years in digital media and branding, I started my career in the corporate world, spending over five years working across PR agencies and media houses, where I learnt the nuts and bolts of communication, media relations, brand building and working with some incredible names — including Hard Rock Cafe, Philips India, Philips Lighting and known fashion labels in the country. Then came Guilty Bytes. What began as a lifetsyle blog grew into a recognised content platform and became my playground for understanding audiences, storytelling, influence and the business of content. Along the way, I was honoured with the Cosmopolitan Lifestyle Blog Award and the Elle Beauty Blogger Award, among several other recognitions, and was regularly featured across print and digital media for my work. I co-cretaed content for brands like Samsung, Hindustan Unilever group, Loreal, Nykaa, FabIndia to name a few. I also consulted startups and fashion brands on stratergy and digital marketing. But eventually, I wanted to understand something beyond content: Could I actually create something people would pay for? After becoming a mother, I took that leap and founded Label Devina — an art-led clothing brand born from my love for art and a desire to create exquisite, hand-painted pieces for women. Building Label Devina taught me an entirely different side of the game: creating a product, finding the right audience, positioning it, pricing it, showing up consistently and, most importantly, selling it. Over the years, I’ve also worked with brands, startups and individuals, helping them find clarity, communicate their ideas and take their businesses from concept to launch. And that’s what brings me here. I don’t want to teach you how to become another content creator. I want to help you build something people actually want to buy. So if you’re sitting with an idea, a skill, a product or a business you’ve been wanting to start but don’t quite know how to take it from “I think this could work” to “someone actually bought it” — that’s where I come in. Bring me the idea. Let’s build and grow your business.