As a Lead Analyst, I build and optimize data-driven solutions for retail clients to measure and improve the effectiveness of their media spends and sales channels. I leverage my skills in machine learning, data modeling, and visualization to develop robust and scalable models that provide actionable insights and recommendations. My team also lead the innovation and automation of the modeling process, reducing the development time by 50%. My analytics acumen stems from my background in data science and computer science, that has equipped me with the technical and business understanding to solve complex problems. With 6+ years of experience, I have partnered with Fortune 500 technological clients and enterprise SaaS innovations, delivering high-quality results. I have also contributed to multiple projects in the domains of customer journey, online sales, and churn prediction, using various tools and platforms such as Python, SQL, and BI.