Srikanth Kalakonda is a human-centred and business-driven UX Architect. A UX design leader with a rich consulting experience in building enterprise and consumer applications for global clients. Srikanth's design philosophy is to keep it simple, ethical, and efficient. He is a Certified Usability Analyst (CUA) and a Certified User Experience Analyst (CXA) by Human Factors International (HFI). Srikanth lives and works out of Hyderabad, India. Expertise 1) UX Consulting - Assessment, Workshops 2) UX Practice - Operations, Advocacy 3) User Research - Direct & Indirect Methods 4) Interaction Design - Prototyping, Usability 5) Product Design - Journeys, Flows, Metrics 6) Service Design - Omni-Channel, Blueprints 7) Growth Design - Persuasion, Emotion, Trust 8) Tools - Adobe Xd, Miro, FigJam, Figma