UX 101

Too many research methodologies are available, but where & when to use what? This 2-hour class will help you understand everything related to UX research. The why behind the whats, what method to choose, how to practice each of them etc. These are the following topics that you will cover.

1. Design thinking - process deep dive for established & new projects.
2. Research methods:

• User, data, market, and competitor analysis
• Problem analysis
• Primary vs. secondary research
• Behavioral vs. attitudinal research
• Quantitative and qualitative research
• Generative, continuous & evaluative research
• User Interview Techniques
• Surveys
• Accessibility & usability testing
• Mental models
• Persona creation
• Customer journey mapping
• Empathy mapping
• Ethnographic Studies
• Observation Techniques
• Competitor Bench Marking
• Research Data Analysis
• Heuristic Analysis

Synthesizing research results - how to go from insights to findings

Using AI in research

Q&A

At the end of this session, you will become a better researcher at your job, with or without the research sources!