I help founders figure out whether they are building a business, a feature, or just a beautifully formatted misunderstanding. Most ideas sound exciting for the first five minutes. Then reality walks in, asks who the customer is, why they would pay, what problem is actually being solved, and suddenly the pitch deck starts sweating. That’s where I come in. I work with founders, students, and early-stage teams to diagnose the idea properly: the problem, the customer, the product, the positioning, the business model, and the story. Not with motivational quotes. Not with “just believe in yourself” energy. With clear questions, uncomfortable honesty, and practical next steps. The goal is simple: remove the noise, find the truth, and turn the idea into something people can understand, care about, and maybe even pay for. Book a session if your idea feels promising but confusing, your pitch sounds like a TED Talk written during a fever, or you suspect your “target customer” may currently exist only in your imagination. Join with a pen, a notebook, and a few tissues. The tissues are for when we gently end your toxic relationship with an imaginary problem, a non-existent customer, and a solution that has been emotionally manipulating you.