My Core Responsibility includes- Translating ideas into wire-frames and detailing them out for implementation. Creating a product vision, maintaining a prioritized feature backlog and roadmap. Analyze the effectiveness of the current features and define ways to improve them in order to reduce failure rates, increase usage and improve conversion rates based on analytics data and good understanding of customer needs. Proactively identifying and resolving strategic issues and risks that may impact the goals. Identify, develop, manage, and execute analyses to uncover areas of opportunity and present actionable business recommendations. Drive product development with a team of developers, incorporating feedback from users, developers, business partners and other stake holders. Achieve growth through promotion and online marketing tactics. Define and analyze metrics that inform the success of products based on business strategy and priorities.