About me

Digital Transformation? MarTech? Adobe Experience Cloud? With 18 years of experience including that as a MarTech Architect, I specialize in guiding companies through their digital evolution, particularly within the Adobe ecosystem and beyond. My expertise spans from leading complex digital transformation projects with the Adobe Experience Cloud to integrating diverse solutions like Adobe Analytics, Experience Platform, Target, Audience Manager, and more. I bring a multifaceted approach to consulting, combining digital strategy, architecture, deployment, and value realization. Whether you're looking to optimize your marketing attribution, integrate with external CMS or CRM systems, or need expert guidance on Adobe’s suite of tools, I can help you achieve your goals. My hands-on problem-solving skills and extensive experience make me the go-to expert for businesses facing challenging digital hurdles. Mentorship and Interview Preparation: With years of experience mentoring and grooming candidates for Adobe interviews and certifications, I know what it takes to succeed—and where many fall short. Having conducted a huge number of interviews across consulting roles, products including multi-solution architects, I can offer you insider insights into the interview process, from the critical areas to focus on to the common traps that can derail even the most prepared candidates. If you're serious about landing that role, be prepared to dig deep where it matters and not waste time on topics/skills that nobody needs. I’ll guide you through the preparation required, helping you sharpen your skills and avoid the pitfalls that could cost you the job. This isn’t just interview prep; it’s the secret sauce designed to equip you with the knowledge and confidence needed to conquer that big interview. Please feel free to connect on Linkedin.