Performance-driven marketer with a passion for driving growth through data-driven insights and innovation. As a Performance Marketing Manager, I bring experience in managing and optimising campaigns across multiple channels including Google, Facebook, Flipkart, Taboola, Amazon, and more. Skilled in using tools such as GTM, GA, Moengage, Data Studio, Singular, and Appsflyer to track and measure performance. With a strong understanding of CAC and LTV, I constantly strive to deliver the most optimised acquisition costs. Driven by a philosophy of continuous improvement, I am always looking for new ways to optimise and test campaigns to achieve success.