Analytics Professional with 13+ years of data science and analytics experience passionate about solving complex business problems related to Customer Acquistion, Loyalty & Customer Engagement across the customer lifecycle helping companies drive measurable impact on their growth by extensively using predictive analytics and machine learning skills. I like to talk about - Customer Acquisition Retention | Engagement Price & Promotion Marketing Mix | Attribution | Performance Marketing Cohort Analysis Campaign Measurement Customer Lifetime Value Loyalty Analytics Martech Views expressed are my own & don't represent my employer.