A seasoned professional with over 19 years of experience spanning marketing analytics & measurement programs, consultancy, and data science, and has worked across multinational organizations driving advanced analytics and AI transformation initiatives. She has successfully led marketing effectiveness programs, influencer and advocacy strategies, and global measurement frameworks, while also building and scaling high-performing teams from scratch across diverse geographies. With a proven track record of turning complex data into actionable insights, she combine technical expertise with strategic leadership to deliver measurable business impact.