As the Deputy Director of Analytics and Insights at PepsiCo, I lead a team of data analysts and data science experts who enable the growth of both food and beverages brands in India. I have over six years of experience in this role, and I leverage my skills in data strategies, analytics, business insights, and consumer insights to deliver value to the organization. I collaborate with senior executive leaders, category heads, marketing specialists, brand managers, and sales directors to provide data-driven insights and solutions for various business challenges and opportunities. From reporting business performance and optimizing pack and flavor mix within portfolio, to identifying category growth and sizing opportunities for portfolio brands, I use internal and external data sources to ensure informed decision making. My functional expertise is in sales and marketing, and my industry expertise is in FMCG, technology, media, government sector, and politics. I also have technical expertise in advanced analytics modelling, quantitative and qualitative research, and data visualization.