I work with organisations in the Middle East to design and deliver people strategies that build leadership capability, align culture, and enable growth - from startups to governments. With 15+ years of global experience, including over a decade in the UAE and Saudi Arabia, I bridge strategy and execution, working with boards and executives to shape people systems, grow leadership capability, and embed cultures of performance. My work also aligns with national transformation agendas such as Vision 2030, ensuring organisations are future-ready. My expertise spans: • People strategy & market entry - building compliant HR foundations, hiring engines, and HR tech that de-risk expansion and enable confident growth • Training & assessments for capability growth - people science-backed learning journeys and discovery assessments that support hiring, promotions, culture alignment, and behavioural change to embed lasting performance • Leadership development & coaching - academies, accelerators, succession planning, and executive coaching that prepare leaders and managers for the future • Culture & people experience - values design & culture activation, onboarding, engagement programs, EVP, and employer branding that align people with strategy and performance Alongside projects, I also step in as a fractional People & Culture leader, embedding with boards and executive teams to guide people growth from within. I’ve worked with organisations of all sizes, from global brands to regional leaders, including Careem, TikTok, Saudi Tourism Authority, Infinite pl, Virgin Mobile, Deliveroo, Uber, JEDCO Airport, AstroLabs, Saudi Post Logistics, and Al Madinah Region Development Authority. I also co-host the Future@Work podcast and have featured as a guest speaker on Dubai Eye 103.8, sharing insights on leadership, talent, and culture in the region. I also mentor founders and leaders through Techstars, and Abu Dhabi SME Hub. I am passionate about people growth, because when people grow, organisations thrive. Outside of work, I’m usually in the Red Sea (mermaid life activated 🧜‍♀️), on the netball court, or buried in my next book. My leadership philosophy is shaped by The Score Takes Care of Itself by Bill Walsh, a playbook that continues to guide both how I lead and how we win at talentX.