With a blend of articulating consumer growth , consumer UI/UX, strategy & consulting and dealing with all things related to consumer at periphery have been a part of large organizations to drive a change innovatively. Effectively also have created products from scratch which finally can help the users. Have been instrumental in E2E execution of the product and building large scale products which solve all user challenges Digital transformation is one of the key areas of focus which eventually impacts Colleague , Customer and Technology landscape. An in-bred consultant with knowledge of ecosystems and systems to scale using a product business and product marketing mindset. Carry a rich experience in diverse fields such as Product/Brand Management, Marketing Automation, Business Development, Product/Brand growth, Analytics, Digital Marketing, Go To Market, UI/UX etc. Keen interest in solving challenging and customer centric problems. Customer life cycle ownership starting from acquisition to retention with an eye on user journey. Worked with renowned brands such as upGrad, EY, TCS , J & J , Unilever, P & G, Glenmark , Electrolux etc. and carry a rich experience in multiple sectors. Market Strategy/Analysis certified from INSEAD. Recognized as street smart and effective communicator - exploring opportunities in Marketing, Product Development, Growth Marketing, Business Development across various geographies. Tools: Salesforce Marketing Cloud ,GA, Webmaster, Hootsuite, Crazyegg , JIRA - Kanban, DFP, Mockflow, Lytics, Marketo, Lead feeder, ASANA , HubSpot , Mail Chimp, Dareboost , Ahref, SEM- Rush , Google Optimize - A/B Testing , SQL, Proto.io , Screaming Frog Few Key Highlights: 1. 25% increase in retaining existing customers/converting users Y-o-Y 2. 12x growth in converting acquired traffic m-o-m using web personalization and optimized keywords 3. 3x growth in customer reviews and subscriptions 4. Geographies Handled: Nordics, South East Asia, Gulf , India , Europe 5. Data integration and analysis using marketing automation tools - Marketo, Lytics - CDP , HubSpot 6. IBM - Watson : Chatbot implementation using tags and NLP 7. RTP - geographically/segmentation and user behavior analysis 8. Increased conversions of users by 100% within 6 months 9. Set up complete international portfolio for upGrad and Increased the revenue across US/UK/MEA growing consistently by 15% M-o-M for upGrad 10. International portfolio set up to increase the overall revenue by 20 Cr.. Handled revenues worth 100 - 120 Cr.