In 2014, a tea-seller rewrote the rules of Indian democracy. In 2026, a politician lost 2 million followers in a single day. Both outcomes were shaped by one thing: political PR. This playbook breaks down exactly how modern Indian campaigns are won and lost with in-depth case studies on Modi, Raghav Chadha, Fadnavis, Kejriwal, Indira Gandhi, Mamata Banerjee, and Rahul Gandhi, and gives you a step-by-step framework to build your own political communications practice.