From editing newsroom pages to shaping SaaS GTM stories, I’ve been crafting compelling narratives for over 8 years. My journey spans content marketing for global HR Tech and Martech leaders like Mercer, MoEngage, and Algonomy, driving thought leadership, customer content, and full-funnel brand storytelling. I’ve authored over 12 business handbooks, coffee table books, and industry reports, with work published in Forbes, Finance Digest, American Marketing Association, CDPI Insitute and more. From e-books, whitepapers, blogs, case studies, and video testimonials to newsletters, content syndication, and brand refreshes—I’ve worked across every format and every stage of the customer journey. With deep exposure to North America, EMEA, APAC, and MENA markets, I’ve built content engines and relationships for over 450 brands, blending editorial precision with strategic clarity. As part of the Indore Literature Festival’s founding team, I’ve worn many hats—celebrity PR, content curator, sponsorship lead, backstage manager, and program designer. My editorial roots still guide my work as a freelance editor and storytelling consultant for founders, creatives, and brands alike. I now mentor early-career marketers, SaaS founders, and freelancers—whether you need to sharpen your positioning, scale your content ops, or grow your brand voice. Let’s build something meaningful.