LinkedIn Authority Plan: Be Found Before You Apply with Akanksha Verma

The best senior roles often go to people recruiters already know. Headhunters search LinkedIn every day, and hiring managers check it before they call. If your profile is just a job title and your last post was two years ago, you’re invisible at exactly the moment you need to be seen.

The LinkedIn Authority Plan is a 12-week system for becoming the name people think of in your field. It takes one post a week and twenty minutes a day:

1. Your positioning: one sentence people can repeat about you, plus a headline that says what you do and for whom. Example headlines are included.
2. Three topics to own: narrow beats broad. Pick the topics you can talk about credibly for years, each backed by proof from your experience.
3. Profile check: six fixes to make before your first post, including the settings that matter if you’re searching quietly.
4. Six post formats: the lesson, the opinion, the how-to, behind the decision, the news take and the shout-out, each with an example hook.
5. Your 12-week plan: a week-by-week table for topic, format and working title, with check-ins at weeks 4, 8 and 12.
6. Write each post in four moves: hook, point, proof and close, with a worked example.
7. The 20-minute daily routine: the habits that turn posts into conversations, plus a 12-week tracker.

There’s also guidance for anyone searching while employed: what never to post, and why a steady rhythm beats a sudden burst of activity.

What you get:

• A 3-page fillable PDF with examples throughout
• Works on screen in any PDF app, or printed

Created by Akanksha, a career coach with experience in HR and workforce strategy. I’ve seen how hiring teams and headhunters find candidates, so I know what makes someone visible to them.

Want help sharpening your positioning? Book a 1:1 career strategy call with me here on Topmate.