I am an integrated marketer with 13yrs of exp and background in Brand narrative and Positioning, Digital/Social/Growth marketing, CRM, Product Marketing and everything in between. I have been a key enabler of business growth and act like a strategic partner by refining our Go To Market plans by channel and market segment. I liaise with Product, Tech and Business teams to create insight driven and scalable marketing strategies. I have worked with consumer tech brands across e-commerce, Dating/Community Products and consumer internet, working with lean teams designed to drive growth. In each of these roles, I have worked with founders, Product Leaders, Sales Leaders and country heads to drive compelling growth through a mix of creative storytelling and high efficiency Growth campaigns along with PR and social strategy. My input is heavily informed by research, data and audience truths and my outcomes are validated by ROI gains. You can find me on https://twitter.com/peckwitter and https://shrutigupta.medium.com/