Experienced CMO with 5+ years in Web3 and 11+ years marketing for tech start-ups. Currently I’m Portfolio CMO at ForceField, the operating group and growth partner for Kenetic Capital, a leading venture capital firm in Web3 with over 280 investments, including Ethereum, Solana, Polkadot and Algorand. ForceField manages $100,000,000+ in digital ad spend and $45M in influencer marketing spend per year, profitably. My role involves advising top-tier blockchain companies (layer 0s, 1s, 2s) on developing and implementing go-to-market strategies — from strategic ideation to tactical execution — leading the teams responsible to make it happen. Prior to joining ForceField, I was the CMO for ritestream, a web3 Netflix and crowdfunding launchpad for Film and TV projects, and HeliconNFT, a blockchain gaming platform.