Christina Diane Warner is a recognized marketing leader and award-winning author who excels in developing innovative strategies and has a proven track record in driving growth through go-to-market campaigns and product marketing. Christina is the author of the Axiom Business Book Gold award-winning business book, "The Art of Healthcare Innovation," and the creator of "The Leadership Edge." With an MBA from Duke University, she has spearheaded successful product marketing and go-to-market strategies for SaaS, cyber, healthcare, CPG, e-commerce, and Fortune 500 companies like Walgreens, Northwestern Medicine, SketchUp, Olivine Marketing, Northbeam, and Veniti (acquired by Boston Scientific). In addition to her work in marketing, Christina has been featured in Forbes and Fast Company. Notable accomplishments include: • Product marketing lead for multiple startups, leveraging primary and secondary data to develop value propositions, personas, and messaging, managing client relationships and resulting in a go-to-market strategy • Act as interim head of content for a Series A startup, led efforts to launch a fully integrated content department, hired, trained, and managed marketing and support teams • Led a team of two to deploy COVID-19 test and treatment options, identified four potential business models, and contributed to Walgreen's "Test and Protect" program and rollout of testing facilities in 49 states • Spearhead multi-channel go-to-market campaigns, resulting in $2M revenue for one campaign • Launch four customer marketing program initiatives and play a key role in channel partner expansion, indirectly contributing to a 150% partner base growth • Authored an Axiom Business Book Gold award-winning Amazon Best Seller book on technology and innovation, with over 100+ Amazon reviews. Specialties: product marketing, go-to-market, customer marketing, program and project launch, sales enablement, content strategy, AI marketing