I leverage my experience as an advertiser to build programmatic platforms that increase trading efficiency, accuracy and transparency for publishers and buyers. With 13 years of experience in advertising, I understand the full lifecycle of a campaign. As a former Consumer Packaged Goods (CPG) advertiser, I've managed campaign budgets across a spectrum of mediums including print, digital, social, sponsorships, search, and out-of-home. As a product manager, I've built supply-side and demand-side platforms (SSP and DSP), particularly in emerging mediums like Digital Out-of-Home (DOOH), Connected TV (CTV) and Over-the-top (OTT) media. Products I've worked on - Samsung TV Plus - Samsung Ads DSP Pacing - Hivestack DSP - Hivestack Adserver - Hivestack SSP