Great marketing is fun. It educates. It entertains. It inspires. Ultimately, great marketing builds a trusted brand, creates pipeline and drives sales. I’ve spent the last decade bringing great marketing to life by developing world-class marketing teams, go-to-market strategies, and integrated marketing programs that have increased brand awareness, pipeline and market share for multiple SaaS products. Specialties: • Development of GTM strategy. • Building and executing regional or global marketing plans. • Crafting compelling corporate, industry and product messaging. • Industry analyst and media relations spokesperson. • Communicating GTM, metrics and performance to the board and CXO tier. • Team building and management across employees, contractors and agencies. • Delivering articulate and persuasive presentations to internal and external audiences. • Coordinating expenditures and maintaining a marketing budget. I help SaaS companies who look for a change in their growth trajectory, foundational marketing strategies, product development, and team building. My areas of expertise include business leadership, product management and development, product marketing, general marketing, and sales enablement. I am passionate about SaaS growth and innovation, and I enjoy collaborating with other SaaS professionals and sharing my insights and learnings. Let’s connect to see where I can help, whether SaaS micro consulting or long-term projects. Reach out to me at akotiya.chirayu@outlook.com.