Brand strategist and creative director with 15+ years turning category norms into category shifts. I've led brand, design, and go-to-market work across DDB Mudra, mcgarrybowen, Embibe (Reliance), and People, for names like Loca Loka, 3M, ETV, and Reliance. Now, also co-founder of Unruly Creative Labs, where we build brands that refuse to blend in. Book a session if you're wrestling with positioning, a launch, creative direction, or figuring out what your brand should actually stand for. Every brand problem is a people problem in disguise and that's where we start.