I'm a 90s kid, who grew up in the golden age of advertisement. An age when narratives sold dreams, not products. An age when a girl like me saw a gorgeous woman wearing the L'Oréal red lip in a print ad and wanted to be her when she grew up. Then, social media happened. I cannot vouch for the shrinking attention span of the human race, nor can I vouch for the relevance of everyone hopping on the digital marketing band wagon. What I can vouch for is the fact that narratives sell; a touching story will convert more leads for a brand than any big budget ads campaign. I believe in the power of well woven words, beautiful imagery and the ability to touch people's hearts through a story. In the high input world of digital marketing, I'm but a very small entity wanting to create narratives that establish brand recall and drive customers into generating high ROIs for brands. Everything else is crisp content and exploitable algorithm.