I am Chhavi Malik, a seasoned full-time storyteller with over 5 years of content and copywriting experience. I have worked with a diverse range of industry verticals, from FMCG to fintech; and everything in between. As a former author and poet, I bring the essence of human psychology with a touch of philosophy into my work. As the co-founder and content head of my digital marketing agency, Formeta-- I devise disruptive brand and content strategies that will help your brand stand out (and make your competitors quiver). I lead a team of content & copywriters to create captivating content copies to build and elevate the brand with engaging and thought-provoking storytelling. My writing process is more metaphysical and is an attempt to meet the sweet spot where I write what the audience wants to see while still surprising them with something that they don't expect. This generally includes ideation, research, solo and inspired brainstorming sessions and then churning out some great content :)