Marketing as a Career

You've been told to "follow your passion." Nobody told you how the industry actually works — what agencies vs brands look like from the inside, which skills actually get you hired, and what nobody tells you in college.

In 20 minutes, I'll give you a clear-eyed view of the marketing landscape, where you fit in it, and the 2–3 moves that will separate you from every other resume in the pile.

1. Come with your questions. Leave with a direction.