I lead the Audience team at Deep South Today, a growing nonprofit news network supporting two award-winning local newsrooms: Mississippi Today and Verite News. My work focuses on building strategies that deepen engagement, expand reach, and center community across platforms. Previously, I led a four-person team at Radio Free Asia, overseeing SEO, digital analytics, and social storytelling across RFA and BenarNews. Over the past decade, I’ve held a range of digital strategy roles focused on data-driven growth, creative storytelling, and experimentation. I’ve developed multi-platform audience strategies for several global brands. This included a stint as the social media lead for Oxford University’s Saïd Business School, where I focused on deepening engagement with the School’s world-class research and business insights across social platforms. In 2020, I joined Twitter’s Curation team, where I led content strategy for breaking news events and helped grow the Trends Analytics function — setting KPIs and generating insights to inform editorial decisions.